About Fitsentive

Our Story

Fitsentive was born from a simple realization; finding the motivation to work out is hard, especially when you’re overwhelmed with choices, short on time and unsure where to start. During the height of the pandemic, Zack watched as his wife fruitlessly spend hours upon hours trying to find free, beginner friendly workouts by certified trainers, with little to no luck. Meanwhile, Zack was struggling with his own fitness routine and lack of motivation. That’s when the idea struck, what if we could be rewarded for working out with stuff we actually want?

Thus Fitsentive was born, a fitness app that makes it easier, more fun and actually rewarding to get moving. Whether you’re just starting out, getting back into a routine or looking for something new, Fitsentive helps you stay active and consistent, all while rewarding you for every step, squat and stretch.

Our Vision

We believe fitness should be inclusive, accessible and uplifting. That’s why we’re building more than just a workout app, we’re growing a supportive community of everyday women and expert trainers who motivate and inspire each other.

We’re proud to be the go-to platform for beginner fitness, at-home workouts, and motivation you can actually stick to. As our platform grows, so does our mission: to help people around the world feel stronger, healthier, and more connected, one rewarding workout at a time.

Our Mission

We’re on a mission to make fitness feel fun, accessible and truly rewarding, especially for people who feel like the gym isn’t for them. From free, full-length guided workouts for all levels to daily walking rewards, we help people build confidence, stay active, and feel good in their bodies again.

Our app is built for real people, the ones juggling busy schedules, families and the everyday stress that life brings. With zero cost, no pressure and a growing library of effective at-home workouts, Fitsentive empowers you to move more, stress less and enjoy the process.

Join the movement today and discover just how good it feels to move your body, earn real rewards and be part of a fitness community that gets it!

Our Team

Zack Magerman

Cheif ideas officer

Zack Magerman is the Founder & “Brains” behind Fitsentive. He has over 12 years of experience in the business world and is an accomplished operations professional with expertise in marketing & customer relations. He envisioned Fitsentive as a groundbreaking solution that rewards and empowers individuals to get active & push beyond their limits, knowing that we all crave that extra motivation to unleash our true potential.

“I Can’t Carry It For You, But I Can Carry You!”

Kelly Kohn

Chief Vibes Officer & Lead Trainer

As a certified personal trainer, Kelly’s favorite clients are beginners and beginners-again! After all, she was right there with you. Following her 90 pound weight loss, she knew she wanted to share her knowledge with the masses! Becoming a NASM certified personal trainer was the first step and she is realizing her dream through Kelly Lynn Coaching in-person and becoming head trainer and co-owner of Fitsentive!

Strength training is Kelly’s bread and butter, she encourages women of ALL ages to join her and step into their power! (And the muscles don’t hurt either ) Is she perfect? Absolutely not! But is she entertaining?? ALWAYS !!

Ashely Martinez

Chief Growth Officer & Lead Trainer

Ashley is a certified personal trainer who discovered her love for movement through her own fitness transformation. As she began sharing her journey online, she created a welcoming space for others seeking approachable, feel-good ways to stay active. Her signature walking-style, low-impact workouts have since grown into a supportive community across Instagram, TikTok, and YouTube.

Ashley’s goal is to make fitness less intimidating and more enjoyable for everyone, no matter where they’re starting from. Now, she’s bringing her workouts to the amazing Fitsentive app as a head trainer and co-owner, helping others connect to movement in a way that feels good, consistent, and empowering.