About Us

About Fitsentive
How It All Started
Fitsentive was created from a simple realization, finding the motivation to work out is hard! Between busy schedules, endless options and not knowing where to start, it can be easy to lose focus.
During the height of the pandemic, our founder Zack watched his wife spend countless hours searching for free, beginner-friendly workouts for women, with little luck…The options were endless but uninspiring, and motivation was quickly slipping away. Zack felt it too, the struggle to stay active and keep consistent was all too real.
Then came a simple idea with powerful potential:
What if you could earn rewards for working out at home?
That question gave birth to Fitsentive; a free fitness app built to help you stay motivated, easily discover expert-led online workouts, and get rewarded for working out!
Whether you prefer at home workouts or on-the-go fitness sessions, Fitsentive keeps you moving, consistent, and excited to exercise! Because when fitness feels fun and rewarding, showing up becomes effortless!
Our Mission
At Fitsentive, we believe fitness should be inclusive, accessible, and uplifting, especially for people who feel like the gym just isn’t for them. That’s why we’re building more than just a fitness app; we’re growing a supportive community of everyday women and expert trainers who motivate and inspire one another through every at home workout & power walk.
From full-length, on-demand guided workouts for all levels to daily walking rewards, Fitsentive helps you stay motivated, keep consistent, and actually enjoy the process. With zero cost, no pressure, and a growing library of beginner-friendly workouts for women, our mission is simple, to make fitness feel fun, accessible, and truly rewarding!
Join the movement today and discover just how good it feels to move your body, earn real rewards and be part of a fitness community that gets it!
Meet Our Team
Zack Magerman
CHIEF IDEAS OFFICER

Zack is the Founder & “Brains” behind Fitsentive, coming up with the app idea at the start of Covid.
A lifelong background in operations & customer relations gave him insight on how real impact comes from understanding what drives people, & that insight is what inspired Fitsentive, a groundbreaking solution designed to reward & empower individuals to get active & push beyond their limits.
Sports has always been Zack’s anchor, especially baseball (Go Blue Jays). It taught him the value of consistency, teamwork & hard work. Fitsentive was built on those same values: helping people stay consistent & get rewarded every step of the way.
Kelly Kohn
Chief Vibes Officer & Lead Trainer
As a certified personal trainer, Kelly’s favorite clients are beginners & “perpetual” beginners! After all, she was right there herself. Following her 90 pound weight loss, Kelly knew she wanted to share her newfound knowledge & skills with women looking to get healthy! Becoming a NASM certified personal trainer was the first step & she is realizing her dream through in-person training via Kelly Lynn Coaching, and of course Co-Owner & Head Trainer at Fitsentive!
Strength Training is Kelly’s bread & butter, she encourages women of ALL ages to join her & step into their power! Is she perfect? Absolutely not! But she is ALWAYS Entertaining!

Ashley Martinez
Chief Growth Officer & Lead Trainer
Ashley is a certified personal trainer who discovered her love for movement through her own fitness transformation. As she began sharing her journey online, she created a welcoming space for others seeking approachable, feel-good ways to stay active. Her signature walking-style, low-impact workouts have since grown into a massive supportive community across Instagram, TikTok, YouTube & now, Fitsentive as well! Joining as Lead Trainer & Co-Owner!
Ashley’s goal is to make fitness less intimidating & more enjoyable for everyone, no matter where they’re starting from. Workout with Ashley on the amazing Fitsentive App Today!
